Record number of shoppers expected on Super Saturday in US: NRF survey
A record number of 157.2 million US consumers are expected to shop on Super Saturday, last Saturday before Christmas, marking a significant increase from last year’s 141.9 million.
This surge is part of a broader trend where 69.5 million shoppers plan to buy both in-store and online, while online-only shopping has also seen an uptick.
NRF anticipates holiday spending to grow up to 3.5 per cent.
A record number of 157.2 million US consumers are expected to shop on Super Saturday, last Saturday before Christmas, marking a significant increase from last year’s 141.9 million.
This surge is part of a broader trend where 69.5 million shoppers plan to buy both in-store and online, while online-only shopping has also seen an uptick.
NRF anticipates holiday spending to grow up to 3.5 per cent.
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